Who I am

Umer Raza, Lahore, Pakistan, is the data controller for the information described here. Questions: analytics@umerraza.com.

What the teardown form collects

When you request a tracking teardown I collect:

• Your name and work email address
• Your company name or website URL
• Which ad platforms you run and your approximate monthly ad spend
• Anything you write in the "biggest tracking headache" field
• A one-way hash of your IP address, kept only to rate-limit and block automated spam

How I use it

I use this information solely to respond to your request, schedule and prepare your teardown call, and follow up about a possible engagement. I do not sell your data or share it with advertisers. Submissions are stored in my backend database and a notification is emailed to me through a transactional email provider. I keep enquiries for 12 months and then delete them.

Analytics and cookies

This site runs Consent Mode v2 with all analytics and marketing storage denied by default. No analytics or advertising tags load until you accept in the cookie banner; your choice is stored locally in your browser so I don't ask again. Declining leaves only the strictly necessary functionality the site needs to work. When granted, I use Google Analytics 4 via server-side Google Tag Manager to measure how the site is used.

Manage cookie preferences

Your rights

Depending on where you live you may have the right to access, correct, export or delete the personal data I hold about you, and to object to processing. Email me and I'll action it within 30 days.

Sub-processors

I rely on Lovable (website hosting, running on Cloudflare), Supabase (database for teardown requests) and Resend (transactional email) to operate this site.