Own product · Venue-booking SaaS

Problem

Conversion tracking was unreliable across the booking funnel, and ad platforms were under-crediting signups.

What I did

Server-side GTM with GA4 and Meta CAPI, plus enhanced signup tracking across the full funnel.

Result

Signups now tracked reliably across the full booking funnel, and ad platforms receive server-side conversion data.

Client · Seasonal campaign

Problem

Paid campaigns were optimizing on incomplete client-side data during the highest-spend season of the year.

What I did

Full server-side migration with Consent Mode v2 so consented conversions flowed reliably to both platforms.

Result

Consented conversions flowing reliably to Google and Meta throughout peak season.