Server-side analytics & tracking engineering
Your ad platforms are optimizing on broken data.
We rebuild your tracking server-side — accurate conversions, protected attribution, and reporting your team can actually trust. Built for teams spending real money on ads.
Trusted by teams running paid acquisition across the US, UK & EU
The problem
If any of this sounds familiar, you're losing conversions.
01
Your GA4 and ad platforms don't agree — and nobody trusts the numbers.
02
iOS updates, ad blockers, and cookie limits quietly erased 20–40% of your tracked conversions.
03
Meta and Google are optimizing on incomplete signal, so your CPAs keep creeping up.
04
Consent banners broke your tracking and now you're not sure what's even being collected.
The fix
We move your tracking off the browser and onto the server.
Client-side tags are fragile — blocked, throttled, and wiped out by privacy changes. We rebuild your measurement with server-side Google Tag Manager, so conversions are captured reliably, enriched, and sent straight to Google and Meta through their server APIs. More accurate data in, better optimization out, full consent compliance throughout.
Step 01
Browser events
Pageviews, add-to-carts, signups — captured once, cleanly.
Step 02
Your server (sGTM / Stape)
Events validated, enriched and gated by Consent Mode v2.
Step 03
GA4 + Google Ads + Meta CAPI
Delivered through official server APIs, with enhanced conversions.
Services
Three ways to work with us.
Server-Side Migration
A complete, consent-compliant server-side setup, done for you.
from $[REPLACE]
Learn moreMeasurement Retainer
Ongoing tracking, QA, and reporting so it never breaks again.
from $[REPLACE]/mo
Learn moreProcess
How it works.
Fixed scope, fixed price, no surprises.
01
Free teardown call
30 minutes. We review your live setup and show you what's leaking.
02
Fixed-scope proposal
One page: what we'll build, what it costs, when it lands. No surprises.
03
We build & QA server-side
sGTM, GA4, Google Ads and Meta CAPI configured, tested and validated event by event.
04
Validated data + handover docs
You get a validation report and documentation — not a black box.
Proof
Results, measured.
Venue-booking SaaS
+[REPLACE]%
more conversions captured
- Problem
- Conversion tracking was unreliable across the booking funnel, and ad platforms were under-crediting signups.
- What we did
- Server-side GTM with GA4 and Meta CAPI, plus enhanced signup tracking across the full funnel.
- Result
- [REPLACE]% more conversions captured, and reporting the team finally trusts.
Summer camp / seasonal campaign
-[REPLACE]%
cost per acquisition
- Problem
- Paid campaigns were optimizing on incomplete client-side data during the highest-spend season of the year.
- What we did
- Full server-side migration with Consent Mode v2 so consented conversions flowed reliably to both platforms.
- Result
- [REPLACE]% lower CPA and [REPLACE]% recovered conversions during peak season.
Why SignalStack
Specialists, not a generalist agency.
Specialists, not a generalist agency.
Measurement engineering is the only thing we do.
Fixed scope, fixed price.
No open-ended retainers to start. You know the cost before we begin.
Documentation, not a black box.
You get validation reports and docs your team can maintain.
Privacy-first by default.
Consent Mode v2 and GDPR-aware implementation on every build.
The teardown is free, and if our audit doesn't find measurable tracking issues worth fixing, you owe us nothing.
Book a free tracking teardownFAQ
Questions we get before every teardown.
Stop guessing. Start measuring.
Book a free 30-minute teardown. We'll show you what's leaking and what it's worth to fix.
Book a free tracking teardown