About
Specialist tracking engineering, without the agency overhead.
I run a specialist practice and do one thing: rebuild measurement so it's accurate, durable and privacy-compliant, using server-side GTM, GA4, Meta CAPI and Consent Mode v2. You work directly with the person who builds your stack, with no account managers in between.
How I work
Specialists, not a generalist agency.
Measurement engineering is the only thing I do.
Fixed scope, fixed price.
No open-ended retainers to start. You know the cost before I begin.
Documentation, not a black box.
You get validation reports and docs your team can maintain.
Privacy-first by default.
Consent Mode v2 and GDPR-aware implementation on every build.
Founder
Umer Raza
Self-taught product engineer based in Lahore, Pakistan. I build server-side tracking stacks with sGTM, Stape, GA4, Meta CAPI and Consent Mode v2, and I've shipped my own SaaS product, so I understand measurement from the business side, not just the tag side.
More about mePrinciples
Measure what matters.
Fewer, better events beat a dashboard full of noise.
No black boxes.
Every build ships with validation and documentation.
Privacy is not optional.
Consent-gated by default, on every implementation.
Stop guessing. Start measuring.
Book a free 30-minute teardown. I'll show you what's leaking and what it's worth to fix.
Book a free tracking teardown